Next Drop: July 2023

Fluff was created in 2018 as an antidote to the current beauty industry narrative.

We operate on a quarterly drop model, meaning that our website is only open for a week, four times a year. This allows us to manage supply and demand, and ultimately, determine the pace at which we do business.

We believe it's a better outcome for our customers, our industry, our brand and our team.

Find your shade for the July Drop.