Who is Fluff?

Fluff is currently six girls and a boy working from an office, with many more behind the scenes and on the internet. Fluff was founded by Erika Geraerts who thinks that makeup is fun, but not necessary. We want you to create and accept beauty, making it up for yourself. And we want to talk about your issues with the industry. So, with your help, we created a magazine, and some other stuff. And we’re following it up with products that are all about keeping it simple: that are good for your skin, your head, and the planet.

What is Fluff?

Read this. And sign up to email updates about building a brand and business from our founder, Erika here.

When is Fluff?

Fluff is now if you're shopping online or Tuesday - Wednesday 11am-5pm, Thursday-Friday 11am-6pm, Saturday and Sunday 11am-4pm if you're visiting the Fluff Studio in Fitzroy, Melbourne, Australia.

Where is Fluff?

The Internet. & 200 Gertrude St, Fitzroy. Melbourne 3065. Australia. The Fluff Studio is open Tuesday - Sunday.

How is Fluff?

Good, thanks. Want to contribute? Email bunnies@itsallfluff.com