About Us

The future of beauty is more than makeup.
Fluff is a Casual Cosmetics Company. Our products are all about keeping it simple: good for your skin, your thoughts, and the planet. We believe that it’s ok to feel more with makeup, so long as you don’t feel less without it.
Our philosophy is quite simple. There are plenty of brands offering the latest in research and scientific advancements. This is not us. Our own skincare journey has been returning to natural ingredients and fewer products. If this speaks to you, then we’d love you to try Fluff. 
Fluff was founded by Erika Geraerts who has spent 7 years in the beauty industry and thinks that makeup is great, but not essential, and that the idea of skincare and makeup as a form of self expression, and taking care of oneself is a beautiful thing that should be celebrated, never exploited. 
Behind Fluff is a message. 
Fluff is for anyone who thinks that the world doesn’t need more products, just better products. Anyone who wants natural, vegan ingredients and refillable packaging without animal testing or palm oil. 
Join the conversation.
We want to talk about our issues with the industry, and hear your own. Instead of telling people what to think and how to do things, we ask them what they’re thinking. With your help, we created a magazine and our Issues platform. We're always looking for contributors, so please DM or email us.
Fluff is: 
100% Vegan (No Lanolin, No Beeswax, No Wool, No Carmine), 
We are committed to no Palm-Oil (Sourcing natural alternatives or RSPO where traceable), We use refillable & recyclable packaging.
We hold ourselves accountable for responsible messaging and diversity & inclusion of the BIPOC & LGBTQI communities.
Fluff is a member of 1% for the planet. This means that we have committed to donate the equivalent of 1% of gross annual sales through a combination of monetary, in-kind and approved promotional support directly to environmental nonprofits. In addition to this, Fluff has donated to and supported the following organisations: The Orangutan Project, Black Lives Matter, The Stand With Asians American Fund, Common Ground Australia, Change the Record, and the Balu Blue Foundation. 
We are committed to becoming a BCORP certified business and PETA by the end of 2022.
We acknowledge the Traditional Owners of our land on which we live and operate as a business, the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation, and their connections to land, sea and community. We pay our respect to their elders past, present and future, to all Aboriginal and Torres Strait Islander peoples today. Always was, always will be.