I'm Prettier Now That I Don't Care.
Fluff was created in 2018 as an antidote to the current beauty industry narrative, for anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging.
Once upon a time, makeup was like jewellery. Fluff's Refillable Lip Oil, Bronzing Powder & Cream Blush are housed in our iconic Cloud Compact, made of Zamac: a mix of metal alloys. Designed to last, the shape fits into the palm of your hand, while being cool to the touch and its weight offering grounding stone qualities.
Founded in Melbourne, Australia, Fluff ships our refillable Cloud Compacts around the world, for anyone who wants natural, vegan ingredients and refillable, plastic-free packaging without animal testing.
We believe that it's ok to feel more with makeup, so long as you don't feel less without it.
Our podcast, Pretty Hard is all about discussing what we feel when we think about our relationship to beauty. Listen here.
Our substack, Issues is all about what you're thinking about. Read submissions here. Contribute via DM or email us.
Fluff has donated to and supported the following organisations: The Orangutan Project, Black Lives Matter, The Stand With Asians American Fund, Common Ground Australia, Change the Record, and the Balu Blue Foundation.
We acknowledge the Traditional Owners of our land on which we live and operate as a business, the Boon Wurrung and Woiwurrung (Wurundjeri) peoples of the Kulin Nation, and their connections to land, sea and community. We pay our respect to their elders past, present and future, to all Aboriginal and Torres Strait Islander peoples today. Always was, always will be.
