Once upon a time, makeup was like jewellery. Somewhere, along the way, people stopped caring. Brands opted for disposable, plastic alternatives in the name of profit. We're trying to change this. Fluff's Refillable, Vegan, & Cruelty-free Lip Oil, Bronzing Powder & Cream Blush are housed in our iconic Cloud Compact, made of Zamac: a mix of metal alloys. Designed to last, the shape fits into the palm of your hand, while being cool to the touch and its weight offering grounding stone qualities.
Our approacH.
We believe makeup should be easy to understand, simple to apply, and provide a feeling that you still look like you, not anyone else. No filters. No photoshop. No foundation. Just you.
Fluff's Refillable Bronzing Powder is available in four buildable shades, developed with our community.
Take our simple Shade Questionnaire and find out which is best suited to your skin.
A short film by GABE HANVEY
We keep trying to tell ourselves weâre different. But what if weâre all quite similar? Beneath the surface, thereâs a quiet thread that connects us. A kind of stopgap in the noise of life that binds our mutual interests and instincts. The habitual things we all do â eating, sleeping, moving, blinking, getting ready and doing our makeup â are shared rhythms.
These simple acts become anchors. Reminders that weâre not alone in the race, even when it feels that way.
And here, we find meaning. Sometimes, we find beauty.
To each our own perspective.
Same sky, different clouds.
Weâre all looking at the same thing.
Fluff was created in 2018 as an antidote to the current beauty industry narrative. For anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging.
FAQ
We operate on a quarterly drop model, meaning that our website is only open for a week, four times a year. This allows us to manage supply and demand, and ultimately, determine the pace at which we do business, and the content we deliver to our audience. We believe it's a better outcome for our customers, our industry, our brand and our team.
Each drop is open for 7 days, unless sold out prior.
We shifted from an 'always on' model in May of 2022 to focus our attention on telling meaningful stories. This means creating content without a constant push for sales and to encourage intentional, mindful purchasing.
We ship to Australia, NZ, and the USA. All orders will ship 48 hours from purchase. Our team will be packing each day and we appreciate your patience as we work through your requests. We also ship to the rest of the world from these locations if you're willing to pay for shipping, customs and tax duties (and wait a little longer. Simply email us: bunnies@itsallfluff.com
Existing Fluff customers can log in at any time with a password to refill their Cloud Compacts.
Fluff Lip Oil and Bronzing Powder refills are contained in a stainless steel pan. The refills are held in the Cloud Compact with a strong magnet however can be easily removed with a pin, and easily slot back in.
You can take our Shade Selector Quiz to help find your most suited Bronzing Powder shade. If youâre still unsure, DM us and let one of our team members help. We can match your shade and skin type through a few key questions and an optional photo submission.Â
We are available to help with any questions online between 9am-5pmAEST Monday-Friday via bunnies@itsallfluff.com
PRETTY HARD, The podcast
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age.
A series of honest conversations: thoughts and feelings with founder, Erika Geraerts