Fluff: Beauty Editorial
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Read more: New year, new thoughts from our founder.
New year, new thoughts from our founder.
by Erika Geraerts
Thoughts from a morning walk. Over the weekend I was discussing with friends our goals for the year, or at the very least, our attempts to make th...Read more -
Read more: Indie Brands vs Celebrity Brands
Indie Brands vs Celebrity Brands
by Erika Geraerts
Is there any chance of survival? It’s a celebrities D2C world, and indie brands are just dying in it. Let’s be honest. Every second day I open Ins...Read more -
Read more: Reflections on beauty, ageing, and intervening.
Reflections on beauty, ageing, and intervening.
by Erika Geraerts
Recently I’ve found myself in more conversations than I’d like, both in the industry and with friends around beauty, ageing… and botox. We’re lite...Read more -
Read more: Is your lip balm good for you?
Is your lip balm good for you?
by Erika Geraerts
PSA: Not all lip balms are created equal. In the world of lip care there are of course products which are beneficial for your lips, while unfortunately there are others that might actually be doing more harm than good. How do you know? What do you look out for?Read more -
Read more: Minimise your makeup routine & lower your environmental footprint.
Minimise your makeup routine & lower your environmental footprint.
by Erika Geraerts
In a world increasingly focused on environmental consciousness, it makes sense that we’re not only rethinking purchase decisions like food or fashion, but also rethinking our beauty routines and making conscious choices to reduce our ecological impact. The important thing here, is not to overthink it.Read more -
Read more: How to Contour (A guide)
How to Contour (A guide)
by Erika Geraerts
If you’re like us, contouring is a scary word that evokes images from Instagram that we definitely do not want to see (or be). Luckily that era a...Read more
