Fluff: Beauty Editorial

  1. Is your lip balm good for you?

    by Erika Geraerts

    PSA: Not all lip balms are created equal. In the world of lip care there are of course products which are beneficial for your lips, while unfortunately there are others that might actually be doing more harm than good. How do you know? What do you look out for?
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  2. Minimise your makeup routine & lower your environmental footprint.

    by Erika Geraerts

    In a world increasingly focused on environmental consciousness, it makes sense that we’re not only rethinking purchase decisions like food or fashion, but also rethinking our beauty routines and making conscious choices to reduce our ecological impact. The important thing here, is not to overthink it.
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  3. How to Contour (A guide)

    by Erika Geraerts

    If you’re like us, contouring is a scary word that evokes images from Instagram that we definitely do not want to see (or be). Luckily that era a...
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  4. Our Top 3 'Essential' Makeup Products.

    by Erika Geraerts

    Look, we're talking about makeup here - it's not essential. But it can be fun. Refillable Compacts, Vegan, Cruelty-free Formulas, Naturally Casua...
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  5. Minimal Makeup: A How To.

    by Erika Geraerts

    Our approach to makeup is multi-use products that allow your skin to breathe and your natural features to show through. We believe makeup should be easy to understand, simple to apply, and provide a feeling that you still look like you. Ultimately, it’s ok to feel more with makeup, so long as you don’t feel less without it. 
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  6. A refillable beauty subscription model.

    by Erika Geraerts

    There's a million better feelings than that of finding a great mascara, lip product, bronzing powder, or moisturiser - but when you do, it can't b...
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