Once upon a time, makeup was like jewellery. Somewhere, along the way, people stopped caring. Brands opted for disposable, plastic alternatives in the name of profit. We're trying to change this. Fluff's Refillable, Vegan, & Cruelty-free Lip Oil, Bronzing Powder & Cream Blush are housed in our iconic Cloud Compact, made of Zamac: a mix of metal alloys. Designed to last, the shape fits into the palm of your hand, while being cool to the touch and its weight offering grounding stone qualities.
Fluff x coco star sims
Coco Star Sims is a Melbourne-born, multidisciplinary artist and tattooist whose work spans tattooing, illustration, zine-making, fashion design, and installation art. She is known for her vibrant, playful, and otherworldly style, blending surreal motifs with an intuitive sense of storytelling and colour.
Coco began tattooing as a teenager, experimenting with stick-and-poke techniques before developing her distinctive, freehand aesthetic. Her practice reflects curiosity about nature, perception, and fantasy worlds, often referencing sci-fi, fractals, gothic futurism, and even the hyper-colour vision of mantis shrimp.
By hand engraving unique narratives and designs across each individual Fluff Cloud Compact, Coco creates conversations that reflect culture and art, ideas of beauty, value and identity. Each unique vessel is a piece of art on its own.
Our approacH.
We believe that it's ok to feel more with makeup, so long as you don't feel less without it.
No filters. No photoshop. No foundation. Makeup should be easy to understand, simple to apply, and provide a feeling that you still look like you, not anyone else. Our multi-use products allow your skin to breathe and your natural features to show through.
Fluff was created in 2018 as an antidote to the current beauty industry narrative. For anyone who thinks that the world doesn't need more products, just better products, and responsible, transparent messaging.
Fluff's Refillable Bronzing Powder is available in four buildable shades, developed with our community.
Take our simple Shade Questionnaire and find out which is best suited to your skin.
FAQ
We operate on a quarterly drop model, meaning that our website is only open for a week, four times a year. This allows us to manage supply and demand, and ultimately, determine the pace at which we do business, and the content we deliver to our audience. We believe it's a better outcome for our customers, our industry, our brand and our team.
Each drop is open for 7 days, unless sold out prior.
We shifted from an 'always on' model in May of 2022 to focus our attention on telling meaningful stories. This means creating content without a constant push for sales and to encourage intentional, mindful purchasing.
We ship to Australia, NZ, and the USA. All orders will ship 48 hours from purchase. Our team will be packing each day and we appreciate your patience as we work through your requests. We also ship to the rest of the world from these locations if you're willing to pay for shipping, customs and tax duties (and wait a little longer. Simply email us: bunnies@itsallfluff.com
Existing Fluff customers can log in at any time with a password to refill their Cloud Compacts.
Fluff Lip Oil and Bronzing Powder refills are contained in a stainless steel pan. The refills are held in the Cloud Compact with a strong magnet however can be easily removed with a pin, and easily slot back in.
You can take our Shade Selector Quiz to help find your most suited Bronzing Powder shade. If youâre still unsure, DM us and let one of our team members help. We can match your shade and skin type through a few key questions and an optional photo submission.Â
We are available to help with any questions online between 9am-5pmAEST Monday-Friday via bunnies@itsallfluff.com
PRETTY HARD, The podcast
Pretty Hard is all about discussing what we feel when we think about our relationship to beauty - how it's changed over time, what we've been and are currently influenced by, what we're trying to change, and of course, how hard it is to run (and consume) a beauty brand in today's digital age.
A series of honest conversations: thoughts and feelings with founder, Erika Geraerts