Minimise your makeup routine & lower your environmental footprint.

by Erika Geraerts

In a world increasingly focused on environmental consciousness, it makes sense that we’re not only rethinking purchase decisions like food or fashion, but also rethinking our beauty routines and making conscious choices to reduce our own impact. The important thing here, is not to overthink it. A sustainable beauty routine can be achieved in three simple, (quick to action) steps:
  1. Shop refillable makeup and skincare.
  2. Look for plastic alternative packaging options.
  3. Consider multi-use products to save time, money, and space in your makeup bag.
Multi-Functional Products -
A simple and sustainable makeup routine starts with choosing multi-functional products that can be used for more than one task. Look for makeup items that can double up, such as a tinted moisturiser that combines coverage and hydration, or a blush that works on both cheeks and lips. Not only does this save time and effort (and money), but it also reduces the number of products you consume, which is better for the environment.
Minimalist Makeup Looks -
There’s a reason minimalist makeup and tutorials are trending on the internet. Opting for a "no-makeup makeup" style, which focuses on enhancing your features rather than covering them up, means soft, neutral tones for eyes and lips, coupled with a dewy, sheer complexion from a tinted moisturiser or light Bronzing Powder. Turns out embracing your natural beauty is not only emotionally liberating but also environmentally conscious. Who would have thought? (us). 
Responsible Brands -
We’re conscious of using words like sustainable, because we know the most sustainable thing we could do as a brand is stop producing. But in reality, the next best thing we can do is think about how we produce, and take small, slow steps towards being better. As a consumer, we can also take small, slow steps towards being better in the brands we choose to buy from. Whether that’s from a local perspective or purely value alignment, we truly can vote with our dollars. We encourage everyone to take a conscious shift towards beauty brands that prioritise better packaging, messaging, and business models. Seek out cruelty-free and vegan formula options that avoid harmful ingredients and unnecessary waste. Brands that use recycled or biodegradable packaging are also a step in the right direction to minimising your environmental impact.
Ditch Single-Use Makeup Wipes -
It’s pretty straightforward. Swap single-use makeup wipes for reusable and washable alternatives. Traditional wipes contribute significantly to environmental pollution and waste. Instead, opt for reusable cloth wipes made of bamboo or organic cotton. Not only are these better for the planet, but they are also gentler on your skin and will save you money in the long run.
Invest in Refillable Makeup Products -
In 2022, Zero Waste Week outlined that 120 billion units of packaging are produced globally every year by the cosmetic industry, contributing to a loss of 18 million acres of forest annually. By investing in refillable makeup products, you’re helping to reduce this number. It's a small step that can make a big difference in the long run.
Recycle and Upcycle -
Try to make recycling a non-negotiable habit in your beauty routine. Dispose of empty containers responsibly, and explore creative ways to up-cycle packaging or repurpose empty jars. Get inspired by various DIY projects that turn used makeup containers into vases, organisers or even plant pots, giving them a second life.
Beauty consumption is a journey, one that feels like a right of passage, that will take time, and undoubtedly feel tumultuous. We've learned that a conscious approach to makeup can lead to both a good feeling personally, and a reduced environmental footprint. By minimising our makeup routine and making more responsible choices, we’re choosing a lifestyle that aligns with our values as a progressive, conscious generation. 
Together, consumers and brands can redefine the beauty industry and influence a more sustainable and inclusive future. 
Shop Fluff’s Refillable Beauty.

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