Fluff: Beauty Editorial

  1. Minimal Makeup: A How To.

    by Erika Geraerts

    Our approach to makeup is multi-use products that allow your skin to breathe and your natural features to show through. We believe makeup should be easy to understand, simple to apply, and provide a feeling that you still look like you. Ultimately, it’s ok to feel more with makeup, so long as you don’t feel less without it. 
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  2. A refillable beauty subscription model.

    by Erika Geraerts

    There's a million better feelings than that of finding a great mascara, lip product, bronzing powder, or moisturiser - but when you do, it can't b...
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  3. Why isn’t all makeup refillable?

    by Erika Geraerts

    The answer to why all cosmetics aren’t refillable is nuanced, but there’s certainly an argument for longevity in personal belongings - not just fo...
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  4. How we designed our Lip Oil & Bronzing Powder compacts.

    by Erika Geraerts

    In truth, it didn’t start like this. We were going down the plastic path. And then everything changed: 1 refillable compact that lasts a lifetime. No plastic. A reduced footprint when it comes to beauty consumption.
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  5. Which Bronzing Powder is for you?

    by Ellen Jenkinson

    Whether you’re a loyal Bronzing Powder user or are transitioning from foundation, finding the right shade can be daunting. We get it. Let us help find your undertone.
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  6. Reduce, Refill & Reuse, Recycle.

    by Ellen Jenkinson

    Reduce: your packaging footprint. Make a commitment and be nicer to your wallet and the planet.  Refill & Reuse: your glass Face Oil and Clean...
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