Look, we're talking about makeup here - it's not essential. But it can be fun.
Refillable Compacts, Vegan, Cruelty-free Formulas, Naturally Casual Cosmetics. Is that too much to ask?
Our products are all about keeping it simple: good for your skin, your thoughts, and the planet. Fluff is for anyone who wants natural, vegan ingredients and refillable packaging without animal testing. Anyone who wants responsible, transparent messaging from brands.
Our top three 'essential' beauty products that will simplify(and yet 'revolutionise') your daily routine are the result of over 10 years in the beauty industry looking at and thinking about how people see themselves in the context of industry messaging, inevitable ageing, and of course trends. From dewy skin to a natural, healthy glow, these must-haves are designed to, and invite you, to rethink your routine with fewer, better, refillable beauty products: saving you time, money, and space in your makeup bag. Let's do this:
While the idea of using an oil(for anyone with oily skin) may seem counter-intuitive, our skin needs oil to maintain a healthy balance, otherwise, it gets too dry which can cause breakouts and lines. Using a facial oil helps keep moisture in the skin while protecting it from environmental damage. Simple, easy, you get it.
Each of Fluff’s Face Oils(released in limited numbers, infrequently during our drops) has been developed in response to an overwhelming desire from customers to minimise their skincare routine and stabilise their skin. We think that the beauty industry tends to overcomplicate information and products in an effort to sell customers more - when really we believe all we need to do is slow down and take some time to understand, not overwhelm our skin.
We believe in single, pure oils as the quickest way to return to and stabilise the skin's natural living and restorative patterns. Usually, there is an adjustment period(2-4 weeks) for the skin to recalibrate and get used to any new products, especially if it's simplifying your routine.
2. Bronzing Powder
There’s a reason why everyone feels good when they return from a European summer holiday. They’re glowing. A healthy tan is undeniably attractive. But how do you achieve that when you’re not overseas, and facing an impending cold winter? First, it’s important to understand and accept how your complexion changes over time and seasons. Now, if you’re not into fake tan (like us), and would rather a natural tan alternative, we’d suggest a simple Bronzing Powder as one of your top 3 makeup products.
With subtle but buildable colour, Fluff’s Bronzing Powder can be easily used across the whole face, focussing on the forehead, cheekbones, tip of the nose, cupids bow, and as a subtle eyeshadow. No sparkles, no grey, caking, or muddy payoff. Its natural, vegan formula lets your skin breathe and your natural complexion show through.
As a bonus, it comes in a refillable, weighted metal compact that slides to open and looks crazy fancy, while cool to the touch with grounding stone qualities. The Kabuki Brush has synthetic fibres and blends effortlessly. Just be sure to pick up enough visible product on your brush. Tap off any excess, and apply a light layer across the whole face, and add extra where you’d like across the cheeks, forehead or eyes, buffing out with your Kabuki Brush. Layer or contour to create a more intense, natural tan.
3. Lip Oil
If there’s one product that we reach for more than any other during the day, it’s a lip product. Side note: perhaps it’s an emotional security beauty thing, more than a needing moisture thing. After all, the right lip product shouldn’t have you constantly needing to reapply.
Fluff’s Lip Oil is an innovative balm/oil hybrid that can also be used as a natural highlighter to the cheeks, eyelids, and cupids bow, or as a subtle brow pomade. Our Lip Oil compacts have been designed with a divot to allow refills, and promote less waste. The vegan formula is sheer to the touch allowing the lips to breathe naturally whereby thicker waxes may provide an addictive, overly protective barrier that dries when not constantly reapplied.
The Lip Oil can be applied with the warmth of your fingers. The buildable formula allows you to control the colour depth from light to a bold pigment.
Whether you're a beauty maximalist or a minimalist (hi, that's us), these three products can change the way you think about getting ready. They're truly about celebrating individuality and self-expression - what you look like, as you are. They’re truly all you need.